Starbucks for Life - 2025
J. C. Vieth
Product Designer and Digital Strategist
Seattle based digital leader with a passion for full stack CX strategy, UX technology and product design. I focus on creative communication through experience and technology and I'm just as comfortable presenting in front of a client as I am behind a desk. I have over two decades of experience supporting both B2B and B2C organizations grow and maintain their digital presence through strategic planning, thoughtful design, and technical implementation. I can manage large cross-functional teams on a project level and direct-report groups.
I own a nimble digital consultancy in the Pacific Northwest called Monodon.
Projects
Samsung Commerce Platform
Reimagining the Samsung cart and checkout experience to create patterns flexible enough to allow to quickly integrate the ever changing requirements of an enterprise level commerce site.
Amazon Logistics
Launch a new information and recruiting tool for Amazon to educate potential service providers and provide qualified leads.
Your Starbucks Blend 2024
Starbucks Blend 2024 year in review
Starbucks Coffee Loop
Career
Monodon
Business owner and strategic digital consultant delivering end-to-end digital product development, marketing strategy, customer experience (CX) optimization, and design systems integration. Leading cross-functional teams through concept, execution, and delivery of custom digital products and seasonal campaigns.
Projects of note
Starbucks for Life, Starbucks Summer Game, Starland, Starbucks Year in Review, Starbucks Segmented Games, Trupanion Member Portal Interface
Barbarian Group - NYC
Led projects and manage the Seattle based UX strategy team as a satellite office for the New York based agency servicing Samsung commerce platform.
Projects of note
Samsung commerce platform, Samsung design system and guidelines
Director, Digital Marketing and Commerce
Managed all digital initiatives and technologies for the glassybaby online commerce platform. Manage and maintain digital marketing channels through heavy usage of analytics and customer data and improve the customer experience from site to store.
Projects of note
glassybaby.com
Lead Creative Strategist
Lead strategist building new business opportunities and servicing existing client partnerships. Working with fortune 500 companies including Microsoft, Amazon and Google
Projects of note
Amazon Logistics Launch, Google Shopping Express Marketing Email System, Seattle Seahawks Stadium Signage App
Technical Experience Director
Was responsible for digital strategy, usability, project oversight and resource management on a campaign level for multiple brands within the Starbucks account. Developed and executed strategically sound yet engaging digital media for Blast Radius clients. Working with internal and external resources from planning through execution to create award-winning campaigns across all digital channels and mediums.
Projects of note
Starbucks Verismo product launch, Evolution fresh, Starbucks PSL Challenge
Creative Technology Director
Provided strategic leadership across creative, user experience, and development initiatives at Tribal DDB, delivering innovative digital solutions for clients including Microsoft, Chateau Ste. Michelle, McDonald’s, and The Robert Wood Johnson Foundation. Oversaw in-house and contract development, production, and analytics while scaling the agency’s technical, search, and front-end design capabilities. Championed best practices in UX and front-end development to elevate the quality and consistency of client deliverables. Project oversight and resource management on project level for multiple brands and with multiple product launches.
Projects of note
Microsoft Office Live Launch Campaigns, Microsoft Windows Live Messenger Launch, Chateau Ste Michelle commerce, Robert Wood Johnson Foundation site
Technology Director
Collaborated with creative and development arms of DDB West to help navigate the technical side of the creative process. Responsible for engaging new brands and studying emerging technologies with the goal of integrating fresh ideas into the network and evangelizing new technologies. Regularly participated in business development, client presentations, and proposal responses.
Projects of note
Director of Interactive Technologies
Advised interactive, creative, and production teams on technical matters. Collaborated with internal business units to formulate operating plans, strategies, and tactics allowing HL2’s teams to build award winning web applications. Managed vendor and freelance relationships for the interactive team.
Projects of note
Senior Interactive Designer
Designed and built interactive projects ranging from icons to full flash applications. Responsible for all aspects of a project, from inception to completion utilizing best practices and standards to create experiences in ActionScript, XHTML, CSS, PHP and JavaScript.
Projects of note
ZAAZ - AKA Possible
Responsible for user experience, design, and front-end development for web-based solutions. Created graphic user interfaces based on analytical data and statistics to improve usability online.
Projects of note
Interactive Designer
Held long-term contracts with various firms working closely with their internal creative teams and program managers to create concepts and develop sites. Other responsibilities included generating style guides, creation of redlines, web standard graphics and front-end development.
Projects of note
Interactive Designer & Front-End Developer
Responsible for user experience, design, and front-end development for web-based solutions. Created graphic user interfaces based on analytical data and statistics to improve usability online.
Projects of note