Starbucks Coffee Loop

rewarding brewed coffee drinkers with what they want; more brewed coffee

Starbucks Coffee Loop Lockup

Campaign Overview

The Coffee Club seasonal campaign was created to reward brewed coffee drinkers with some more coffee. Starbucks Rewards members were invited to join the loop and enjoy a coffee, on the house, for each 9 purchases.

Starbucks Coffee Loop Translation Examples

With a compressed project schedule and a short lunch window, rapid prototype review was required. A design system built in Figma was created to allow for quick review of not only the layout interface, but also English and French content.

Starbucks Coffee Loop Translation Examples

Coffee Loop was available in US and Canada markets and was localized in EN-US, EN-CA and FR-CA.

Starbucks Coffee Loop Translation Examples

Starbucks Coffee Loop Translation Examples

Direct contributions and responsibilities for this project

  • User Experience Strategy:
  • User Interface Design:
  • Design System Management:
  • Accessability Review:
  • Content matrix creation and management:
  • Quality Assurance Testing:
  • issue tracking and trafficking:
  • Asset Production

Tools I used in creating this project

  • Figma
    • User Interface Design
    • Prototyping
  • FFMPEG
    • GIF and WEBP image conversion
  • Microsoft Word
    • Content Matrix
  • Jira
    • Quality Assurance
    • Project Issue Tracking