Assit Amazon in the strategic development and launch of a new informational recruiting tool for Amazon Logistics with the main goal of educating potential service providers and provide qualified leads to Amazon Logistics team.

Attract and help qualify potential DSP’s (delivery service providers ) and establish a unique, identifiable brand presence for Amazon and create a design and messaging framework that can scale for future program change.

As part of the discovery phase, interviews were conducted with ten key members of the logistics team allowing us to gain a deeper understanding of how their business functioned. Interviewees were representatives from the U.S./U.K. teams encompassing product managers, designers and developers.