Launch 2025 Starbucks
Starbucks Coffee Loop
Roles
Lead UX/UI designerUser Experience StrategistResponsibilities
User Experience StrategyUser Interface DesignDesign System ManagementAccessability ReviewContent matrix creation and managementQuality Assurance Testingissue tracking and traffickingAsset Production
Project Overview
Rewarding brewed coffee drinkers with what they want; more brewed coffee
Campaign Overview
The Coffee Club seasonal campaign was created to reward brewed coffee drinkers with a bit more free coffee. Starbucks Rewards members were invited to join the loop and enjoy a coffee, on the house, for each 9 purchases.
With a compressed project schedule and a short lunch window, rapid prototype review was required. A design system built in Figma was created to allow for quick review of not only the layout interface, but also English and French content.
Coffee Loop was available in US and Canada markets and was localized in EN-US, EN-CA and FR-CA.
Direct contributions and responsibilities for this project
- User Experience Strategy:
- User Interface Design:
- Design System Management:
- Accessability Review:
- Content matrix creation and management:
- Quality Assurance Testing:
- issue tracking and trafficking:
- Asset Production
Tools I used in creating this project
- Figma
- User Interface Design
- Prototyping
- FFMPEG
- GIF and WEBP image conversion
- Microsoft Word
- Content Matrix
- Jira
- Quality Assurance
- Project Issue Tracking
