Your Starbucks Blend - 2023

Your Starbucks Blend invited Starbucks Rewards members to explore a their year with Starbucks and share a unique piece of digital art.

Your Starbucks Blend

Overview

In the past, Starbucks had year end reviews, initially sent as marketing emails with market trend content and later as personalized content via emails. For the 2023 year review Starbucks was looking at moving to a personalized experience that would give Rewards members a more interactive and personalized storytelling experience.

Reason for the work

The Challenge

Past email campaigns were reaching audiences but data was limited, emails were not easy to share through social channels and some emails were not reaching the Rewards member inboxes.

Updated Strategy

Create a new experience that can utilize existing channels of communication with email and app notifications but drive to a web-based experience that highlights members’ relevant information for the year.

The Process

marketing and experience strategy

Start with strategy

Need Content

visualize the users path and system structures

In order to help stakeholders visualize the journey for a user the project started with creating a user flow maps. Flow mapping helped communicate and present design in a clear and easy-to-digest manner. User flow map

Outline the site structure

TBD

Build out the designs

TBD

Make it a system

Projects like this require rapid iteration and quick implementation of feedback so the structure, content and user experience can be reviewed quickly. Building out design patterns, as well as content structure inside Figma allows to quickly update, prototypes, designs, and layouts for review.

Project Contributions and Responsibilities

  • User Experience Strategy:
  • User Interface Design:
  • Design System Management:
  • Accessability Review:
  • Dev Handoff
  • Content matrix creation and management: Responsible for the development and management of the content management documentation in multiple languages over the course of the entire project from inception to delivery.
  • Quality Assurance Testing:
  • issue tracking and trafficking:

Tools

  • Figma
    • User Interface Design
    • Prototyping
  • Microsoft Word
    • Content Matrix
  • Jira