let's make a good first impression

creating a series of reusable and dynamic email templates to help increase sales while reducing the overall number of communications sent by delivering relevant information to the consumer

winning the work

as head of strategy, and lead on the pitch team, it was my responsibility to oversee the deck and its content. We and provided a deep analysis of the existing email landscape from a UX, UI, content and technology lenses

what we saw

what needed some improvement

introduce > peak users interest > convert

created a welcome series with three emails allowing Google to continue a conversation the customer started on the commerce site

the final product