Digital Experience and UX Strategy

November 2015 – Current


Assist a broad range of clients to manage and expand their digital landscape.

Creative Director, User Experience

December 2016 – May 2017

The Barbarian Group

Develop and manage user experience for the Samsung commerce platform.

Director of Digital Marketing and Commerce

February 2015 – November 2015


Oversee all digital initiatives and technologies for the glassybaby eCommerce platform. Manage and maintain digital marketing channels through heavy usage of analytics and customer data and improve the customer experience from site to store.

Creative Strategist

April 2014 – January 2015

Rational Interaction

Lead digital strategist building new business opportunities and servicing existing client partnerships. Working with fortune 500 companies including Microsoft, Amazon and Google.

Technical Experience Director

April 2014 – January 2015

Blast Radius

Responsible for digital strategy, usability, project oversight and resource management on a campaign level for multiple brands within the Starbucks account. Develop and execute strategically sound yet engaging digital media for Blast Radius clients. Working with internal and external resources from planning through execution to create award-winning campaigns across all digital channels and mediums.

Creative Technology Director

April 2009 – September 2011

Tribal DDB

Provide strategic direction to Tribal DDB’s creative, user experience, and development solutions while overseeing in-house and contract development, production, and analytical output for Microsoft, Chateau Ste-Michelle, McDonalds, The Robert Wood Johnson Foundation and others. Responsible for continually growing search, development, and technical offerings while overseeing best practices for design and front-end development.

Technology Director | Sr. Interactive Strategist

February 2008 – April 2009

DDB West

Collaborated with creative and development arms of DDB West to help navigate the technical side of the creative process. Responsible for engaging new brands and studying emerging technologies with the goal of integrating fresh ideas into the network and evangelizing new technologies. Regularly participated in business development, client presentations, and proposal responses.

Director of Interactive Technologies

March 2005 – February 2008


Advised interactive, creative, and production teams on technical matters. Collaborated with internal business units to formulate operating plans, strategies, and tactics allowing HL2’s teams to build award winning web applications. Managed vendor and freelance relationships for the interactive team.

New Media Designer

September 2003 – February 2005


As part of the ZAAZ interactive design team I was responsible for user experience, design, and front-end development for web-based solutions. Created graphic user interfaces based on analytical data and statistics to improve usability online.